Campaign management platform
Google Ads, Meta Ads, Shopify and GA4, unified into one intelligent dashboard — with an AI layer that tells you what to do about it.
Sillage CMP brings Google Ads, Meta Ads, Shopify and GA4 together into a single campaign management platform, so a marketing team no longer switches between Google Ads Manager, Meta Business Suite, Shopify analytics and GA4 to understand how a brand's advertising is actually performing. Every campaign can be created, edited, paused and managed from the one dashboard, and every number shown is reconciled against real Shopify orders — not just what the ad platforms claim. An AI layer, analyzing 47+ signals across all four platforms, surfaces the day's priority actions, writes ad copy, screens it for policy compliance, and explains performance drops in plain language before anyone touches a budget.
Interactive demo for a fictional UAE luxury perfume brand, Sillage. All campaigns, spend and customer data are invented and kept in memory only.
The problem
Switching between Google Ads Manager, Meta Business Suite, Shopify analytics and GA4 just to see what happened yesterday.
Trusting a ROAS number that the ad platform reports, not what the store actually earned.
A performance drop with no clear cause — tracking, creative fatigue, audience saturation, budget pacing, bid strategy, impression share, Quality Score and landing page experience, all guessed at separately instead of checked.
Audience syncing and ad copy written by hand, campaign by campaign.
The walkthrough
Every screen below is a real frame from the interactive demo. Click any screenshot to enlarge it — or skip the reading and use the demo itself.
01 · Dashboard
Google Ads and Meta Ads spend, revenue and ROAS sit side by side, with revenue pulled directly from Shopify — so the ROAS on screen is what the store actually earned. Grok AI's top priority actions for the day sit right at the top, above the KPI row.
02 · Campaign management
Every campaign across Google Ads and Meta Ads, with daily budget, spend, revenue, ROAS, clicks, CTR and CPA in one sortable table. A guided, 4-step wizard builds a new campaign for either platform — objective, targeting, keywords or creative, ad copy, then review — and every campaign is created PAUSED by default, safe to configure without spending.
03 · ROAS Diagnostics
Nine automated health checks — tracking health, learning phase, creative fatigue, audience saturation, budget utilisation, bid strategy, impression share, Quality Score and landing page experience — each scored out of 100 with item-level findings and a specific recommended action, plus an AI-generated diagnosis summary across all nine.
04 · Audience & retargeting
Cart abandoners, repeat buyers, high-LTV customers and out-of-stock suppressions sync from Shopify to Meta Custom Audiences and Google Customer Match on a set schedule — audience size, type, source, retention and last-sync time all visible in one library, alongside lookalike coverage and CRM sync status.
05 · Keyword management
A full Google keyword table with Quality Score, Expected CTR, Ad Relevance and Landing Page Experience per keyword, match-type filtering, impression share versus top impression share, and a Search Terms report showing which queries were added, excluded, or left untouched.
06 · Budget Manager
A colour-coded daily budget bar per campaign — green for healthy, amber for underspending, red for at cap — next to total daily budget, total spent today, campaigns at cap, campaigns underspending, and a monthly spend forecast at the current pace.
07 · AI Intelligence
Grok AI analyzes signals across Google Ads, Meta Ads, Shopify and GA4, surfaces the top priority actions daily, generates ad copy for both platforms, screens ad copy against policy before it's published, and writes plain-language performance summaries any team member can act on — with a manual checklist and template available even without AI connected.
08 · Create Campaign
Four steps for either platform — Google: settings, ad group, keywords, ad copy, review; Meta: settings, ad set, targeting, creative, review — with a live ad preview for Google Search and Meta Facebook Feed, character-count validation, and every new campaign created in PAUSED status so nothing spends until it's enabled on purpose.
What this includes
Google Ads and Meta Ads data side by side in real time, with revenue reconciled directly against Shopify orders — 30-day trend charts, a platform revenue split, and period-over-period comparison across 10+ metrics.
Create, edit, pause and enable campaigns, ad sets and ads on both platforms from one screen, with a budget editor, live utilisation tracking, and every major bid strategy: Target CPA, Target ROAS, Maximize Conversions, Manual CPC, Cost Cap and more.
Google Ads, Meta Ads, Shopify and GA4 pulled into unified reports, with revenue verified against actual store orders rather than attributed conversions alone — exportable to CSV, with weekly and monthly summaries.
Shopify customer segments — cart abandoners, repeat buyers, high-LTV customers, out-of-stock suppressions — sync automatically to Meta Custom Audiences and Google Customer Match on a set schedule, no manual exports.
Nine automated health checks across tracking, learning phase, creative fatigue, audience saturation, budget utilisation, bid strategy, impression share, Quality Score and landing page experience, each scored with a recommended action.
Daily priority actions across all four connected platforms, AI-generated ad copy with 5+ variations, pre-publish policy compliance screening, and plain-language performance summaries — manual templates and checklists available without AI.
Full-funnel view from impressions to purchase, CTR/CPC/CPM/ROAS trend lines, age/gender and device breakdowns, geographic performance, placement breakdown, an hourly heatmap and day-of-week performance.
Full Google keyword management with Quality Score and impression share, Meta Pixel and Google conversion tag status, GA4 connection status, and server-side CAPI with deduplication warning detection.
How it works
Google Ads, Meta Ads, Shopify, GA4 and, where wanted, Grok AI are connected through their official APIs.
Revenue and conversions are mapped against real Shopify orders, so every number on the dashboard is trustworthy from day one.
The 9-point ROAS Diagnostics Engine runs its first full check, surfacing anything already costing the account performance.
Campaigns, audiences and reporting move into the dashboard, with retargeting syncs and AI priority actions running from there on.
Connects with
Built for brands running serious paid advertising across multiple channels.
Live demo
Open the working demo full-screen. It fits any device — desktop, tablet or phone — and runs on sample data only, so click anything.
It's reconciled against actual Shopify orders — revenue, AOV and conversion rate are pulled from the store every 15 minutes, so the ROAS on screen reflects what was actually sold, not just what Google or Meta attribute to themselves.
Full management: create, pause, enable and edit campaigns, ad sets and ads on both Google Ads and Meta Ads without leaving the dashboard, through a guided wizard with every field — objective, budget, bidding, targeting, keywords, ad copy and creative.
Grok AI reads signals across Google Ads, Meta Ads, Shopify and GA4 to surface the day's priority actions, generate ad copy in 5+ variations, screen ad copy for policy compliance before it's published, and summarise performance in plain language. A manual checklist and template cover the same ground without AI connected.
For day-to-day management, yes — campaigns, budgets, audiences, keywords and reporting are all handled from Sillage CMP. Google Ads Manager and Meta Business Suite remain available for anything platform-specific that falls outside campaign management.
You do. The platform runs on your own hosting, connected to your own Google Ads, Meta, Shopify and GA4 accounts through their official APIs.
“Running serious paid advertising across Google, Meta and Shopify, and tired of five dashboards that never agree? Let's talk through connecting them into one.”
Powered by Munavar Sahad — Digital Business Architect | eCommerce & Performance Marketing Specialist
Built with — 
Node.js backend, 
Google Ads API v19, 
Meta Marketing API v21.0, 
Shopify Admin API, 
Google Analytics Data API v1, optional 
Grok AI (xAI) integration, hosted on your own hosting.
Let’s talk through how your business actually works — and what a platform built around it would do.
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